A customer review of a NY-based hotel read as follows, “I arrived at the airport and requested the hotel for a shuttle pick-up as theirwebsite clearly stated that it offered free shuttle services. The hotelier said that the shuttle should arrive in 15 mins. I waited for 25 mins before calling them again and received the same response. The hotel staff seemed clueless on their shuttle’s whereabouts. Finally, just as I was about to request a shared ride, the shuttle arrived – a full 50 mins late. To make matters worse, my complaint at the front desk was received with no remorse confirming that I made a big mistake by choosing this hotel.” Unfortunately, this was just one of many unpleasant customer feedbacks that hoteliers have received on their “disorganized” shuttle service. Customers today are so averse to shuttles, that they would rather pay extra for shared rides or taxis than have an anxiety attack while waiting for their free shuttle. While it is evident that hotel guests are dissatisfied with the experience, hoteliers, on the other hand, are not only losing customers but are also taking a significant hit to their brand image. Thus, free shuttle services—once a revolutionary idea in the travel and hospitality landscape—have turned “highway to hell” for everybody involved. Witnessing the plight of travellers and helplessness of hotels, TrackMyShuttle, Ashburn, VA-based tech startup offers a premier shuttle-management solution, dedicated to influencing a positive travel experience for guests and hotels alike. “Our focus has always been on the hotel guests. Everything we do is to puta smile on their face and to make transportation as seamless as possible,” says Bhavin Parikh, the Co-Founder & CEO of TrackMyShuttle.
